Fido Dido was conceived on a bar napkin in 1985, a personal mascot for his downtown creators’ ideals of tolerance and chill-ness. In 1985, Fido Dido’s likeness and mottos were purchased by PepsiCo, and have since filled multiple brand ambassadorships and merchandising deals, never with much success.
He translates easily between cultures, benevolently cooling the overheated public, expressionless and with a vaguely pacific attitude. The perfect neoliberal mascot?
everybody can write well, it just takes time and practice, be patient
this
http://dsrny.com/projects/Pageant/pageant.mov
and this
http://www.youtube.com/watch?v=ESPRb7a1EWU
jstn:
An op-ed by the president of Gap in the Huffington Post about their disastrous new logo. Gap’s response to this has been unsurprisingly as tonedeaf as the logo itself; their Facebook page says: “We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”
Sorry to break it to you guys, but no one has to wait for you to organize an ill-advised “crowd sourcing project.” It’s called the internet, welcome to it.
jstn:
Jakob sent me this article and I was completely oblivious that he was pointing out the poster in the background.
